International skincare brand Kate Somerville Skincare, part of Unilever’s prestige beauty portfolio of global brands, recently announced a partnership with the Plastic Oceans Foundation in their mission to reduce single-use plastic pollution from the environment. 

The brand says they were drawn to the partnership due to the Foundation’s ‘Rethink Plastic initiative,’ a program in which they work with leading brands in various industries to reduce their plastic footprint and to build awareness of the issue among consumers, employees, and industry peers. The goal is to achieve a meaningful shift in the long-standing belief that plastic is a viable disposable material that can just be thrown away without any ramifications.

The partnership with Plastic Oceans Foundation comes as Unilever is rolling out a plan to implement measures that will move them toward being a greener and more sustainable company.
The brand will also immediately begin implementing short-term packaging goals, including removing plastic from packaging of all kits, which are currently made from 50% plastic; and reducing non-essential single use plastic in the Kate Somerville Skin Health Clinic.